View Marketing commissioned a joint proposal from Glasgow digital agency Jam Hot & myself, we delivered an online marketing campaign promoting active outdoor vacations in the Fort William, Glencoe & Lochaber region (also know as The Outdoor Capital of the UK). Jam Hot created an eye-catching design, and using the Unbounce platform we launched 11 separate landing pages focused on the range of outdoor activities & accommodation/food & drink providers available in the area.

The project also involved significant improvements to the site’s organic SEO (including title & meta description changes and site management through Google Webmaster Tools), keyword-focused pay per click campaigns using Google Adwords and Facebook and integration of the campaign across The Outdoor Capital’s Twitter, Facebook and email marketing channels.

Outdoor Capital

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