Recently I provided online marketing consultancy for Ocean Terminal, looking specifically at ways in which the Edinburgh shopping centre could improve its presence across social media and online.
By looking at the presence of competitor shopping centres (such as Omni Centre, St James’ Centre, Braehead and Silverburn) and the existing conversation which was taking place around Ocean Terminal – which the centre wasn’t currently taking part in – I collated a summary document with short and medium term actions. Claiming ownership of an online property on sites such as Google Places, Foursquare or TripAdvisor is a simple step to ensure that your business has the ability to provide accurate and up-to-date information, respond to customer enquiries or concerns and provide incentives to attract new and repeat customers.
If your customers are engaged in an online conversation about your sector, brand or geographic location, clear business opportunities exist to take part in this discussion and help to raise your online profile.
Interested in finding out how to take control of and enhance your online presence? Get in touch.