Kennedy & Brown are a stylish boutique hairdressing salon in Inverness who needed to update their website and develop their online marketing.
As a frequent customer and fan of their work I was eager to help, and worked with Susan and Stuart to help them relaunch their website, establish a social media presence on Facebook & Twitter, set up a system for emails using Google Apps and raise their profile using Google Maps. To track website visitor traffic I implemented Google Analytics and Facebook Insights for Domains, and identified search engine ranking patterns and diagnose website issues using Google Webmaster Tools.
Since the site has launched they have seen a steady and significant increase in site traffic and enquiries to the salon, as well as more fans on Facebook – the salon is regularly booked up for appointments weeks (and sometimes months) in advance! On follow-up visits to the salon they have asked me to continue developing the site’s content, helping to raise their search engine rankings through organic SEO – maintaining regular update in this way is vital to ensure content is fresh, and improve site visibility.
The website was built on a premium WordPress theme purchased from Themeforest (hosted on MediaTemple) and is integrated into the social graph using Facebook’s Open Social protocol.